Bespoke social media training for teams and organisations
When more than one person is involved in social media, the challenge is not always a lack of ideas. It can be a lack of clarity about who is responsible, what the business should be saying and how individual employees can contribute without everything becoming inconsistent.
Training designed around your organisation
Your team does not need an off-the-shelf presentation filled with examples that have little to do with your industry or audience.
Before creating the training, I will talk to you about the organisation, the people attending and what you would like them to understand or do differently afterwards. The session can be highly practical, more strategic or a combination of both. It may focus on a particular platform or explore how social media fits across the organisation.
We can also address the internal challenges that affect social media — such as gathering content from colleagues, maintaining a consistent tone or helping senior people become more visible online.
What could the training cover?
Topics include social media strategy, content planning, Instagram, Facebook, LinkedIn, TikTok, Reels, video, social search, analytics and paid social media. Sessions can also focus on employee advocacy, personal branding, thought leadership or using AI responsibly within your content process.
The subject and level will be shaped around the people in the room. A team that is new to social media needs a different experience from an established marketing department looking to refine its strategy.
Social media strategy
Building a shared understanding of goals, audience and approach across your team.
Platform-specific training
Instagram, Facebook, LinkedIn, TikTok, YouTube or Pinterest — shaped to your needs.
Content planning
Developing ideas, themes and a practical process your team can maintain.
Employee advocacy
Helping your people contribute to the brand's social presence confidently.
Analytics & reporting
Understanding the numbers that matter and communicating results clearly.
AI for content
Using AI tools responsibly without losing your team's voice and personality.
From individual teams to larger groups
I have trained hundreds of people and organisations over the years, from one-to-one sessions to groups of up to 100.
Training can be created for small business teams, marketing departments, leadership groups, charities, professional services, councils and business support programmes. It can also be useful for teams where social media is not everyone's main job, but several people hold the knowledge, photographs and customer insight needed to create stronger content.
Half-day and full-day training
Team training can be delivered as a shorter workshop, half-day session, full-day programme or series of sessions. Longer formats give us space for discussion, practical exercises, account reviews and work on your own content. Training materials or workbooks can be provided where they would improve the session.
Rather than presenting a confusing menu of prices, I will provide a bespoke quote based on the requirements.
White-label training
I can create and deliver social media training on behalf of agencies, councils, membership organisations and business support providers.
White-label sessions can include branded slides, materials and workbooks where required. The content will still be developed around the agreed audience and outcomes rather than simply adding another organisation's logo to a generic course.
Online
Delivered via Microsoft Teams for teams across the UK.
At your premises
Available anywhere in the UK. Travel and accommodation costs may apply.
Roffey Park Institute
Near Horsham, West Sussex. Professional rooms, free parking, accessible facilities.
Tell me what your team needs
Use the enquiry form and let me know how many people will be attending, where you would like the session delivered and what you would like the group to gain. I will respond within 24 hours and recommend a suitable format.
Enquire about team training